In late 2013, Tel Aviv experienced a surge in popularity of 'guerrilla gourmet' pop-up restaurants, a trend mirroring similar phenomena in New York and London. These clandestine dining experiences offered unique culinary adventures in unexpected locations such as galleries, markets, and rooftops. Chef Uri Levy's venture, 'The Secret Place,' exemplifies this trend. His pop-up restaurant materialized once a month in a different, undisclosed location, with guests receiving the address via text message only hours before the event. This created an element of surprise and exclusivity, attracting a 'well-heeled' clientele of 'hungry hipsters'. The events were highly sought-after, showcasing the appeal of this unconventional dining concept within Tel Aviv's food scene.
Source: The Times of Israel
Published: 2 months ago Tel Aviv-Yafo